Entry Number 2595
A. See Advertising (London).
AD. Jason Fairclough.
CW. Neil Cook.
BR. EASPORTS (Electronic Arts).
Ad Title. Product: EURO 2004 'Ronnie ' campaign.
Working Brief. There 's only one place to be this summer - at EURO 2004. Even a World Cup winner like Ronaldinho would prefer to spend his summer competing, rather than at the beach. Capture the player 's sense of longing for the tournament, despite the beautiful surroundings.