The single and series image winners of our Fashion Chapter 2 competition are being exhibited at Calumet Photographic 93-103 Drummond Street, Euston, London NW1 2HJ until the 23 May 2008. We catch up with three of the winners and one of the judges…
Gold single image winner Frank Herholdt.
Gold series winner Fabiano Avancini.
Bronze winner Lauren Alderman.
Judges: Emma Fountain - Wendy Hinton.
Emma Fountain is the founder of The Hidden Wardrobe, an online store which provides a platform for independent fashion designers to sell their collection to a wider audience (a bit like our own Gallery 1839 does for photographers). It champions unique, creative, design-lead individuals and prides itself on nurturing grassroots talent in fashion photography and design. Emma is also involved with the design of Frost and Fountain Limited Collection label.
“Being new to the judging panel of Fashion Chapter 2, I entered the process with an open mind,” Emma says. “I set out my criteria for judging based on what I would look for within my own company when analysing photography. The winning image or series had to reflect fashion as well as be a good photograph. I look for something that jumps out of the page at me: an image that expresses fashion, tells a story and shows off the clothes to the full potential. Some of the images in the competition achieved this better than others. In general, I thought the series shots were stronger than the individual images in this category.”
What advice would Emma give to budding fashion photographers? “Always check the brief,” she advises. “A good image is not always necessarily a good fashion image. As somebody who works with fashion photographers on a regular basis, the main aim of a fashion photographer in my opinion is to capture the essence of the clothes on the model.”
In this newsletter we feature some of the winning Fashion: Chapter 2 photographers. We asked Emma for her opinion on their competition entries.
Of the Single Gold winner, Frank Herholdt, Emma says: “He produced a good shot in the single image section. I would use this image in one of my summer collections. It had an old-fashioned style, with the subject projecting a carefree spirit. To be strictly more fashion-focused, I would have had the model turn her body to the front, so you could better see the dress she was wearing.”
Of the Series Gold winner, Fabiano Avancini, Emma says: “I particularly liked Fabiano Avancini series entry as he carried a theme through each individual shot which told the viewer a story. His use of lighting and the angles of his shots were also sympathetic to the jewellery. Good work.”