Frank Herholdt has been a respected name in the London advertising and editorial business for the past 30 years. More recently, he has been doing tutorials and workshops with photography students and has joined a consortium of photographers who market their own picture library of images.
The image which won him Gold in the single image category has proved very popular. “It was taken as part of a series as a speculative submission for a fashion magazine. It wasn’t accepted in the end but that one image got me a job with a Singapore ad agency. I’ve always loved the image, and clearly a lot of people like it too, so I thought it was worth entering into the competition,” Frank explains. “I enter competitions as regularly as I can. If I do well, it provides a lot of extra positive publicity and is a news item for my website and my agent’s site. News like that keeps me in the public eye.”
After decades in advertising and editorial photography, Frank is enjoying branching out into different areas. “I do photography workshops with students at Falmouth College in Cornwall, giving them experience of a genuine hands-on shoot, helping them learn about digital downloads and giving them access to my sophisticated equipment,” Frank says. “I get a very good response from the students, and I’ve got my last two assistants from the graduating classes of the course.”
From his London studio in Shoreditch, Frank is working on commissions and personal shoots. “Recently I shot a series of images for a major Italian bike saddle manufacturer. We chose 10 actors from a casting of about 160 and photographed them on London streets near my studio. The actors ranged from a 10 year old boy to a 65 year old woman. Next, I am going to do a personal shoot at a beautifully restored house. The idea for the shoot was influenced by the art of Eric Fischl. The images will be more like fine art: I’ll probably put them on Gallery 1839.”
Frank is a member of both the LPA and Gallery 1839, believing that both sites help with self-promotion.