• 25th May 2013
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• Working with photographers in 23 countries.
• 

World Cup London 2010

For one month this summer, much of the world will be in thrall to football as the world’s most popular sporting event takes place in South Africa. Millions of lives will be influenced by events in SouthAfrica, as football displays its power to dictate personal and national moods. This worldwide fervour will be reflected in the most
cosmopolitan of cities, London. Each competing country is represented by a part of the capital’s population, with areas of the city bursting to life with a sense of national excitement and pride as the tournament progresses.

A new, free exhibition in The Studio at PM Gallery & House in Ealing, west London, will attempt to reflect this heightened atmosphere within the capital as the World Cup takes hold. World Cup London 2010 is a photographic celebration of the competing nationalities supporting
their country in London.  The 2010 World Cup runs from 11 June - 11 July. World Cup London 2010 runs from 2 July - 18 July.

The exhibition will be a living reflection of the tournament, changing daily as the early group matches lead into the knockout stages of the competition. Throughout the tournament, a team of seven photographers
will take to the streets of the capital to capture the spirit of
diverse nations which gather in areas of London to watch football. The chosen images will reflect how passionately people declare their patriotism through football; even though people may be miles from their home country they are able to claim a part of London as their own.

London's multiculturalism is never clearer than when communities congregate in a variety of venues to support their team. Areas such as Golders Green and Brent will spring to life with vibrancy and colour as they are claimed by South Koreans and Brazilians respectively.
During the last tournament, a Swiss congregation quietly worshipped their team from pews as a projector screened their games in the Swiss Church in Covent Garden, while in a Galician basement bar in Ladbroke Grove, elderly gentlemen wearing Spanish replica football shirts saluted their team and ate tapas from tables with check tablecloths.
On the evening that Italy defeated France in the 2006 final, Trafalgar Square quickly began to resemble the centre of Milan as supporters emerged from buildings to celebrate.

Photographer and project organiser Philip Bigg, said ‘Once our images from the early stages of the tournament have been displayed, we will continue shooting photographs and updating the exhibition every day, so it evolves as the tournament heads towards its climax. We’re hopeful that people will even want to return regularly to the Gallery.
The exhibition is free, so a return visit after a particularly
successful night’s football is certainly not out of the question!’

For additional information and to contact the photographer please
visit Philip Bigg's World Cup blog -
http://worldcuplondon2010.wordpress.com/