LPA - portfolio advice

Karan Kapoor

LPA Photographers Portfolio Advice

Members LPA portfolio space gives them up to 40 images but please remember, less can often be more. A portfolio can be divided up by using text images showing, Portraiture - Advertising Clients - Personal work -etc etc etc. This is also a good way to brand your portfolio.

Here are the essential things you need to do to get the results from your LPA portfolio and LPA featured gallery space.

1) Entering the correct search criteria on your details page is vital. Make sure you choose your area of expertise in the order that you are most accomplished.

2) LPA-portfolio - the work in your portfolio must relate to the information you put in your search criteria. Do not classify yourself as a fashion photographer and start your portfolio images with 'say' reportage images.

3) LPA Featured Exhibition portfolio - this is where you can show work that is outside your stated commercial criteria. Show an exhibition, keep and build an essay, show experimental work - work in progress. There is ample opportunity for text to support the various features and should be used.

4) Always give your images a caption so that a viewer can communicate it to you, even if it is only 'still life #3'.

5) Make sure your files are saved at the maximum size of 475 pixels longest edge.

6) Don't add images to just "pad" out your portfolio, six great pictures is good - don't follow them with with four more that are average...... less is more!

7) Change your pictures on a regular basis. You should be planning ahead with this by preparing and keeping your images in a folder ready to go.

8) When you change your images you should email your contacts and hyperlink them directly to the images.

9) If you have a website make sure you have a link to your LPA-folio and any other featured exhibitions, interviews or articles about yourself on the LPA website.

10) Your email signature must have your LPA links in them along with your own website link.

11) If you do all of these things you will very quickly find yourself on page one of a Google search which is where everyone wants to be.

Photography by Karan Kapoor.