Mark A Paulda

ABOUT WORK

I'm aiming more toward just the visual: not telling a story, not describing a place, but just making a great photograph, whatever it takes. Whatever works is whatever works. It might be that nobody even knows what the image is, but the colours, shapes , forms and textures create a feeling in the viewer, though you don't know why. It's like music without lyrics. There's a melody present and it makes you feel a certain way, but you don't know why. It's just sound waves. These are just light waves. This is just me showing you the world through my eyes.

CAREER

“It's like music without lyrics. There's a melody present and it makes you feel a certain way, but you don't know why. It's just sound waves. These are just light waves. This is just me showing you the world through my eyes.”

This is how Mark Paulda describes his photography, but such simple words belie the beauty and boldness of his creations. Upon retiring from a successful career in the special event industry, Mark turned to photography as a creative outlet. “I'm aiming more toward just the visual: not telling a story, not describing a place, but just making a great photograph, whatever it takes,” he explains. “Whatever works is whatever works. It might be that nobody even knows what the image is, but the colors, shapes, forms and textures create a feeling in the viewer, though you don't know why.”

From "straight photography" to more creative and innovative work the camera is never far from Mark's side and he has learned to view the world around him in a new and unique way. There is a sense of rebirth in this photographer and a commitment to show the viewer surroundings they may not see on their own.

Nowhere is this objective more powerfully apparent than in Celebrating El Paso, Mark’s first published collection focusing on his border hometown. A consistent best seller throughout West Texas and the first book of its kind on El Paso. Mark's images continue to be displayed in galleries and magazines across the world as well as Getty Images.

Gene Starner, Barnes & Noble
"Mark Paulda's abiding romance with his home city of El Paso is apparent in nearly every photograph in this lush coffeetable pictorial. Constantly changing scale and strategy, he reveals the allure of this many-sided city; ambitious aerial shots rubbing shoulders with a sun-drenched close-up of an outdoor flower market or a complex mirror image of postmodern buildings. These artful, affectionate views are, we are told, the first-ever photographic celebration of El Paso. It was worth the wait."